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Readership

Audience

Forty thousand visits a month from people who make things — and buy from people who make things.

Bright showroom with clothes rail and plants

Who opens the journal

Our readers are stylists, independent designers, photographers and thoughtful shoppers. They are between 24 and 45, work in creative roles, and choose fewer, better clothes.

  • 01Style lovers (38%) — build a personal wardrobe and read us for ideas.
  • 02Independent designers (34%) — follow the craft essays, guides and street reports.
  • 03Vintage hunters (28%) — love beautiful garments and back the labels we feature.

How the audience reads, in three numbers and one habit.

68%

READ ON MOBILE

6 MIN

AVERAGE READ

12K

NEWSLETTER FANS

Reach this audience

FEATURES

Tell your studio story

Long-form profiles of practices doing remarkable work, written with our editors over two weeks.

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GUIDES

Sponsor a practical guide

Seasonal style and wardrobe guides our readers save, print and pass to friends.

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LETTER

Join the Sunday letter

A single considered placement in the newsletter twelve thousand makers open first.

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